Senior Director, Digital and Creative Strategy (On-Site)
JOB SUMMARY
The Senior Director, Digital and Creative Strategy leads the Digital Marketing team and is responsible for developing and executing the content and creative strategy across our digital platforms to align with the company's overall marketing and business objectives. As a key member of our Marketing team, this pivotal role will be responsible for driving digital sales and require a highly talented and collaborative strategic creative leader to drive the creative vision and oversee projects from concept to completion. The ideal candidate will have experience leading digital creative teams, substantial digital content, UI and UX experience, an eye for design, data-driven mindset and proven track record of developing effective online campaigns and websites that drive conversions. This role is On-site, Stamford 4 days. 1 Day Hybrid.
MAJOR DUTIES AND RESPONSIBILITIES
Lead and inspire digital marketing team. Have a deep understanding of offer strategy and business objectives to provide clear guidance and direction to team. Manages creative resources to ensure designs and campaigns are accurate, applicable, and appropriate to the tactic while prioritizing the customer journey.
Drives online sales and leads through the optimization and development of digital campaigns, websites and eCommerce Buyflows.
Demonstrate creative thought leadership, keeping ahead of digital trends and providing proactive inspiration and recommendations to the team. Continually test and learn raising the bar for creative excellence while improving site performance.
Stay at the forefront of industry trends and emerging technologies, identifying opportunities to innovate and differentiate our creative approach. Experience, implementation and knowledge of AI supported creative a plus.
Closely collaborate with digital partners (digital media, web development, search) and other cross functional teams to execute marketing strategies and drive sales.
Has a deep understanding of the company's brand identity to ensure consistent application across digital marketing tactics, company website pages and external sales partner websites.
Actively and consistently support all efforts to simplify and enhance the customer experience.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Ability to analyze, interpret data, and continually evolve creative strategy based on key learnings
- Strong leadership and collaborative capabilities that impact and influence employees
- Ability to make decisions and solve problems while working under pressure
- Ability to prioritize and organize effectively
- Ability to use personal computer and software applications (i.e. Microsoft word, Excel, etc.)
- Ability to work independently
- Knowledge of marketing strategies and procedures
- Ability to develop personnel and foster team environment
Required Education
Bachelor's degree in Marketing.
Required Related Work Experience and Number of Years
- Marketing experience - 10+
- Experience partnering with creative ad agencies to develop creative that delivers outstanding results - 10+
- Television commercial creative development and production - 8+
- Marketing project management experience - 8
- Experience in developing television commercials for the following purposes: acquisition; upgrade/cross-sell/upsell; retention; education and brand marketing
- Extensive experience developing direct marketing creative (specifically DRTV & FSI creative), preferably for a subscription-based business
PREFERRED QUALIFICATIONS
Education
- Bachelor's degree in Marketing, Design or Film Production.
- Master’s degree in related area of study preferred
Work Experience
Related Work Experience
Digital Marketing experience 10+ Project management experience 8+
Group management experience 8+
Experience developing digital content, UI, UX and customer journey-flows
Development of marketing creative for a subscription-based business
Experience developing acquisition and upsell creative
Skills/Abilities and Knowledge
Proactive, self-starter
Strong organizational and sales-driven creative skills
Extensive knowledge of Digital Media platforms
Knowledge of ecommerce sites, user interfaces and experiences
Experience managing, developing, and optimizing digital creative assets
Knowledge of emerging digital marketing trends and ability to integrate them in marketing campaigns
Strong project management skills, demonstrating the ability to set and meet deadline for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.
Attention to detail, balanced with ability to think strategically
Ability to manage all phases of a large project from beginning to end autonomously
Ability to work independently and make recommendations and decisions autonomously
Ability to conduct formal presentations to all levels of management on issues and findings in assigned Knowledge of Microsoft office including Microsoft Word, Excel and PowerPoint
- Knowledge of cable television products and service
- Knowledge of advertising creative and production history and trends
WORKING CONDITIONS
Office work environment
May require occasional travel
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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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